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Sold Direct

The WhatsApp property journey — list to registered sale

0% commissionsolddirect.co.za

Listing→Enquiry→Offer (OTP)→Bond→Docs & FICA→Clearance→Lodgement→Registered
1

Estimate, report & list

Seller
  • ▸Starts in WhatsApp from solddirect.co.za with LIST or PRICE pre-filled — no app, no portal login
  • ▸One menu, tap-driven: “What’s my home worth?” or “List my property”, with a human exit on every screen
  • ▸Quick Estimate from confirmed sales (guidance, never a “valuation”); free Property Report PDF; nurture at day 3, 14, 30
  • ▸POPIA consent as its own timestamped record; ownership verified before listing
  • ▸Chooses 0% (exclusive, via partners) or Flex (1%); mandate e-signed by a registered practitioner
  • ▸Tap-by-tap listing with the estimate inline at the price step; reviewed within 24h, then live on Property24
2

Enquire & get bond-ready

Buyer
  • ▸Taps “Enquire on WhatsApp” from the portal listing
  • ▸POPIA consent; viewing arranged
  • ▸In-chat bond pre-qualification via BetterBond (our originator)
  • ▸Pre-approved amount, rate & repayment — buyer is bond-ready
3

Offer to Purchase

Both
  • ▸Structured OTP with suspensive conditions (subject to bond, etc.)
  • ▸Counter-offer and acceptance handled in-chat
  • ▸Both parties e-sign — a binding sale agreement exists
  • ▸Deal record created and timestamped
4

Bond, legal & transfer

Conveyancing
  • ▸Multi-bank bond application via BetterBond → bond granted
  • ▸Three attorneys: transferring, bond, cancellation
  • ▸FICA both parties; title deed, rates figures & SARS transfer duty
  • ▸Compliance certificates; rates clearance; bank guarantees
  • ▸Deeds Office lodgement → registration → keys & payout

How Sold Direct earns

  • ●Bond origination share from the bank (via BetterBond) — paid by the bank
  • ●1% facilitation fee on non-qualifying deals (cash / sub-80% bond / non-partner)
  • ●Conveyancer panel advertising (fixed subscriptions — no referral fees, per LPC rules)
  • ●Optional add-ons: photography, compliance coordination, insurance

Revenue comes from the lender, not the consumer. Where no qualifying bond is in the transaction, a disclosed 1% facilitation fee applies, against 5–7% plus VAT for a full-service sale.

Compliance built in

  • ●POPIA consent captured before any data — encrypted sensitive fields
  • ●Registered property practitioners (PPRA, Fidelity Fund Certificate) assist both parties throughout — registration is a precondition to taking any mandate
  • ●FICA on both parties via the conveyancer
  • ●Compliance certificates: electrical, plumbing, gas, fence, beetle