Pre-launch • Cape Town • WhatsApp-first
Back the company making estate-agent commission obsolete.
Sold Direct is a WhatsApp-first property marketplace for South Africa. 0% commission to buyers and sellers — we earn from the financial ecosystem around every deal.
The opportunity
A big, resented cost
Estate-agent commission is the largest discretionary cost in a South African home sale — and the one sellers most want gone.
A large, digital-first market
A multi-billion-rand residential market where buyers and sellers already live on WhatsApp and increasingly expect to transact there.
A model that doesn't charge the consumer
We make money from the financial ecosystem that already pays to be in every deal — so 0% to the consumer is sustainable, not a loss-leader.
How we win
WhatsApp-first
List, enquire, pre-qualify and track a sale inside the channel South Africans already use — not another portal nobody opens.
Guided end-to-end
We do the tedious admin — offer, FICA, bond hand-off — and answer the one question everyone has: “where is my deal?”
A revenue stack
A core financial-services revenue engine, premium à-la-carte services, and a low-fee tier as a hedge — diversified from day one.
A multi-billion-rand market, starting with Cape Town.
High-value homes, near-universal WhatsApp adoption, and a finance ecosystem that already pays to be in every deal.
Why now
- Regulatory clarity on operating as a registered practitioner and referring finance to licensed partners.
- Near-universal WhatsApp adoption and rising comfort transacting in chat.
- High-value Cape Town homes, where “keep your money” bites hardest.
Status: building the MVP, Cape Town first. We're raising to accelerate launch.
See it work · interactive
The product, end to end.
One Cape Town home from listing to registered sale — and every point where we earn from the financial ecosystem instead of the consumer. Press Play, or step through it.
Sold Direct
Maria · Seller
Step 1 / 41
Deal status tracker
- 1Listing→
- 2Enquiry→
- 3Offer (OTP)→
- 4Bond→
- 5Docs & FICA→
- 6Clearance→
- 7Lodgement→
- 8Registered
WhatsApp is the front door
No download, no portal login. Sellers start in the channel they already use every day — the core of our distribution advantage.
What to watch for
- RevenueWhere Sold Direct earns
- FinanceBond / affordability
- LegalConveyancing & compliance
- POPIAConsent & data privacy
- ProductWhatsApp UX & tracking
Investor data room
Detailed financials, unit economics and partnerships are shared under NDA. Request access and we'll be in touch.
This page is informational only and is not an offer or solicitation to invest. Nothing here constitutes financial advice.